SENIOR DESIGNER | BRAND & DIGITAL | MINNEAPOLIS, MN
Senior designer building brands, websites, and digital experiences.
I’m Ross — a senior designer with 10+ years building brand systems, websites and marketing that help teams communicate clearly and grow. Clean visual systems, detail-driven craft, and a strategy behind every pixel.
Boston Scientific
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Qumu Corporation
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C.H. Robinson
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HDR Inc.
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Multiband
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Minnesota Vikings
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Boston Scientific 〰️ Qumu Corporation 〰️ C.H. Robinson 〰️ HDR Inc. 〰️ Multiband 〰️ Minnesota Vikings 〰️
01 - SELECTED WORK
The highlight reel
Brand systems, digital experiences, and campaigns from 12+ years in med-tech, enterprise software, and logistics.
Lead digital design for Interventional Cardiology - web, email, CMS governance and campaign launches.
DIGITAL | MEDTECH
Identity for a Minneapolis design studio built around the North Star - direction first, then honest craft.
BRAND IDENTITY
Primary brand steward for an enterprise video platform - brand system, web and campaigns.
CREATIVE DIRECTION | DIGITAL | VIDEO | SaaS
Created a social media template and logo to be used for weather communications through NOAA.
TEMPLATE | DIGITAL | WEATHER
Brand identity for a small-batch handmade goods business based out of Waconia, MN.
BRAND IDENTITY | PACKAGING | HOMEMADE GOODS
Brand identity and creative direction for Minnesota- themed apparel company.
APPAREL | CREATIVE DIRECTION
Brand identity for a local hunting, nature and wildlife photographer.
BRAND IDENTITY | APPAREL | OUTDOORS
Collection of logos designed over the last several years, featuring a variety of aesthetics.
LOGOS | BRAND IDENTITY
02 - CAPABILITIES
What I bring to the table
Identities, guidelines and scalable systems that keep a brand consistent from the first logo to the thousandth asset.
Brand & design systems
Identity • Guidelines • Illustrator
Responsive sites and digital experiences, plus the CMS governance that keeps them on-brand after launch.
Web & digital design
CMS • AEM • Squarespace • Shopify • HTML/CSS
Email, paid and launch campaigns that turn complex products into clear stories and measurable results.
Marketing & campaigns
Salesforce Marketing Cloud • Adobe CC
Short-form video and motion for social and product launches, with AI tools in the workflow where they help.
Motion & short-form
CapCut • Premiere • Midjourney • After Effects
What collaborators say
03 - KIND WORDS
Ross is a highly talented, digital-savvy & prolific designer. He gets actively involved in creating and driving brand strategy. Extremely easy to work with, he takes the quality of the marketing team’s product personally.
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He considers the audience and channel goals and creates designs that are clean, sharp, interesting and easy to follow. He takes complex information and makes it easy to understand — and he’s super-fast in delivery.
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An impressive designer with visual flair. He makes information of all kinds engaging, seeks to understand both the business and the messaging, and brings innovative ideas to the wider team.
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04 - ABOUT
Well-rounded and curious.
I’m a results-driven designer with 12+ years across branding, digital design and marketing production — from global medtech to SaaS to my own studio. My work spans branding, web design, email, UX-focused layout and content strategy.
I blend design thinking, storytelling and technical precision: hands-on creative paired with a real understanding of user experience and marketing performance. Clarity, consistency, measurable results.
12+
Years in brand & digital
B.S.
Mass Comm/Marketing, St. Cloud State University
MN
Located in Minneapolis west metro.